I Watched the 2018 Apple iPhone Event Live — 7 Things That Genuinely Shocked Me
I cleared my schedule, made a coffee, and sat down to watch the 2018 Apple iPhone event live the moment it started. I've followed every Apple keynote since 2010, and I still walked away from this one with my jaw on the floor — not always for the reasons you'd expect. Here are the 7 moments that genuinely caught me off guard, and my honest take on what Apple got right and wrong that day. 1. Three New iPhones at Once — Apple Finally Did It For years, Apple stuck to one or two iPhone models per cycle. At the 2018 event, they dropped the iPhone XS, iPhone XS Max, and iPhone XR all in the same presentation. The XS Max's 6.5-inch screen was the biggest iPhone ever made at the time. Apple just made the phablet mainstream. 2. The Price Tag Made Me Do a Double-Take The iPhone XS Max starting at $1,099 was a number I had to hear twice. We crossed a psychological barrier that day — the four-digit iPhone. I expected pushback online, and there was some. But the pre-order numbe...